Sometimes it takes something big for people to notice, and who is bigger than Obama right now? It is now old news that he has some in-game advertising live right now, and it just happened to start in one of my favorite games, Burnout Paradise. The good news for the gaming industry is that it is getting a fair amount of press. Over 500 articles have been written about it by real news organizations. This, in turn, is sparking even more attention. AdWeek just posted a story about the growing in-game ad business. The article "predicts an eye-popping 150 percent to 200 percent growth in 2009, while technology research firm Parks Associates, Dallas, estimates that what was a $54 million business in 2006 could hit $800 million in sales by 2012."
Rye: October 2008 Archives
Sometimes it takes something big for people to notice, and who is bigger than Obama right now? It is now old news that he has some in-game advertising live right now, and it just happened to start in one of my favorite games, Burnout Paradise. The good news for the gaming industry is that it is getting a fair amount of press. Over 500 articles have been written about it by real news organizations. This, in turn, is sparking even more attention. AdWeek just posted a story about the growing in-game ad business. The article "predicts an eye-popping 150 percent to 200 percent growth in 2009, while technology research firm Parks Associates, Dallas, estimates that what was a $54 million business in 2006 could hit $800 million in sales by 2012."
