Crispin is good at making people talk. really good. Which is why I think it is funny when I read things like this from gizmodo. As of this writing (about 14 hours after I first saw the ad on the NFL season opener) the video has nearly 120,000 views on YouTube... and that is just YouTube. It has been reposted in places all over the net.
So why does this ad work? Let me count the ways.
A) People are talking about Microsoft... and they aren't saying it sucks.
B) The shoe metaphor implies that you have to get used to the software before you really appreciate it.
C) Bill Gates inaudible whispers at the end hint at more tasty stuff in the future.
If it wasn't working... I wouldn't be writing this right now. Sure, I'm not going to turn in my mac for a PC any time soon. But I'm seeing MS through a filter I've witnessed before. I guess if I ever get to the point where I want to try it, I could always dual-boot my mac.
