Sometimes it takes something big for people to notice, and who is bigger than Obama right now? It is now old news that he has some in-game advertising live right now, and it just happened to start in one of my favorite games, Burnout Paradise. The good news for the gaming industry is that it is getting a fair amount of press. Over 500 articles have been written about it by real news organizations. This, in turn, is sparking even more attention. AdWeek just posted a story about the growing in-game ad business. The article "predicts an eye-popping 150 percent to 200 percent growth in 2009, while technology research firm Parks Associates, Dallas, estimates that what was a $54 million business in 2006 could hit $800 million in sales by 2012."
Results tagged “Obama” from WhoAmItoSay?
Sometimes it takes something big for people to notice, and who is bigger than Obama right now? It is now old news that he has some in-game advertising live right now, and it just happened to start in one of my favorite games, Burnout Paradise. The good news for the gaming industry is that it is getting a fair amount of press. Over 500 articles have been written about it by real news organizations. This, in turn, is sparking even more attention. AdWeek just posted a story about the growing in-game ad business. The article "predicts an eye-popping 150 percent to 200 percent growth in 2009, while technology research firm Parks Associates, Dallas, estimates that what was a $54 million business in 2006 could hit $800 million in sales by 2012."
I hate the news. I'm sitting in the Atlanta airport, and even with my noise canceling headphones on... All I hear is Wolf Blitzer yapping about the VP. The thing is... everyone who cares can sign up for the text or e-mail and know before the news, but they ramble on. Not only do they have journalist following each of the alleged front-runners, but they have people stationed at airports in Illinois in case someone shows up.CNN, FOX, everyone is guilty of the hype. There is a new book, The Science of Fear, that actually argues how dangerous this can be. It talks about the sensationalism of the media and how our sense of security (and fear) is skewed irrationally by the media. I haven't read it yet, but I'm fascinated. As soon as I finish The Ten Faces of Innovation... it is next on my list.
I should get paid for all the plugs in this post. sorry.
