Targeting

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GNImadden.jpgSometimes you want to be everything to everyone. It is widely known that more and more women are picking up video games. My wife can kick my ass in Mario Kart, and she loves Lumines. When it comes to ads, she even likes the new Comcast Wii ad...

But GameStop has something new and different: The perfect solution for a girls night in! Complete with party recipes  and a football vocabulary lesson. It is really everything your wife or girlfriend needs for a night of digital football with her friends, all in one convenient location. Kotaku has an in-depth review of the initiative.

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This page contains a single entry by Rye published on August 13, 2008 9:44 PM.

Introducing the iSpoon was the previous entry in this blog.

Better with age. is the next entry in this blog.

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